top of page

Build Fans, Not Just Streams.

Long-term music growth through content and a tried and tested strategy.

What We do.

Most independent artists spend hundreds of dollars on playlist promotion only to watch their streams disappear a few weeks later.

 

The problem isn't your music. 

The problem is that listeners aren't becoming fans.

We focus on:

 

- Organic short-form content that actually connects
- Paid ads that amplify what works

- Systems that grow with every release

This isn't playlist placement. This is artist development.

HOW IT WORKS.

Step 3 - Paid Amplification

 

We put ad spend behind content that already proves it can attract listeners.

Step 2 - Content System

 

We design a tailored promotion campaign to target people most likely to listen to your music.

Step 1 - Content Audit

 

You send us your best performing content to accompany our ad campaign.​

Step 4 - Audience Growth

 

We build a repeatable system that can grow with every release.

how we're different

- We are an active record label, not a marketing agency.

- We've grown our own artists using this system.

- We don't promise streams - we build momentum.

We would rather build 100 genuine fans than generate 100,000 streams that disappear next month.

the data.

Artist A - Playlist promotion

Playlist campaigns can create temporary spikes in streams, but often fail to generate the engagement signals that turn listeners into long-term fans.

1% Save Rate

Small boost from playlist promotion.

Less saves.  Less playlist adds. Less long term listener engagement.

Less likely to become a real 'fan'.

Screenshot 2026-06-17 at 8.35.35 AM.png
Screenshot 2026-06-17 at 8.35.16 AM.png
Screenshot 2026-06-17 at 8.35.16 AM.png
Screenshot 2026-06-17 at 8.35.16 AM.png
Screenshot 2026-06-17 at 8.35.16 AM.png
Screenshot 2026-06-17 at 8.35.23 AM.png

^ Streams over 5 Weeks ^

Artist B - Short form amplification

When strong content is paired with strategic paid amplification, artists build deeper engagement, stronger retention, and more sustainable audience growth.

12.5% save rate

^ Streams over 5 Weeks ^

MOre saves.  MOre playlist adds. real engagement.

REAL GROWTH

Screenshot 2026-06-17 at 8.32.18 AM.png
Screenshot 2026-06-17 at 8.32.12 AM.png
Screenshot 2026-06-17 at 8.32.12 AM.png
Screenshot 2026-06-17 at 8.32.12 AM.png
Screenshot 2026-06-17 at 8.32.38 AM.png
Screenshot 2026-06-17 at 8.32.38 AM.png

WHats included?

Lets chat about your next single and help find your real fans.

Every campaign is tailored to the artist, release schedule, and budget.

Introductory price of $200 + ad spend

  • Content strategy

  • Release planning

  • Meta ad setup and management

  • Audience targeting

  • End of campaign report

  • End of release consultation

FAQs

Tones Of The Hammer Records Logo
  • Black Facebook Icon
  • Black Instagram Icon
  • Black YouTube Icon
  • Black SoundCloud Icon

© 2025 by Tones Of The Hammer Records. 

bottom of page